To celebrate hockey’s creativity in hockey and the start of the 2017-18 NHL season, adidas rolls out a new ad spot called “What if Hockey…”
In a new 30-second spot — which features Connor McDavid of the Edmonton Oilers, Brent Burns of the San Jose Sharks, and Tyler Seguin of the Dallas Stars — adidas and the NHL showcase creativity. It highlights some of the sport’s most dynamic players in the game and how they can influence and redefine a sport by simply asking “What if…?”
The ad spot follows a multi-year partnership between Adidas and the NHL, which was announced back in 2015 and will continue over the next seven years. The Three Stripes will take over as the outfitter of the NHL’s on-ice uniforms, as well as an official supplier of licensed apparel and headwear, beginning with the upcoming 2017-18 season.