Los Angeles-based Matix Clothing has released its first-ever apparel collaboration with Mountain Dew, which carries a retro vibe.
The eight-piece collection features flannels, hoodies, hats and tees, with the brand’s popular retro logo on display.
Amateur California skateboarder Reemo Pearson, who is sponsored by both Mountain Dew and Matix, played a key role in the collection creation.
“Working on this project with Mountain Dew has given Matix Clothing Co. a unique opportunity to collaborate with Mountain Dew’s pro and am skateboarders including Reemo Pearson and Jordan Maxham,” said Gabe Clement, marketing manager for Matix Clothing Co. “We have captured the nostalgia around Mountain Dew by incorporating their throwback logo and tying in the skate look and feel that comes from the roots of the Matix brand.”
The Matix Clothing x Mountain Dew capsule is available now at select retailers and Matix’s online store now.