Whether or not you’re into gossip, you’ve likely heard of The Shade Room, the publishing company that has formatted the ever popular tabloid for the social media generation.

Behind it is 26-year-old Angie Nwandu, who sits down with Complex to talk about her journey and building a publishing platform with over 10 million visitors that she refers to as “roommates”.

Specifically, she talks about building up The Shade Room specifically on Instagram when nobody else understood why, her relentless work ethic and some of her biggest setbacks, including her IG account being shut down not once, twice, but four times.

Find out about the history of The Shade Room in the video above.