Reebok revealed this week a unique partnership with 167-year-old bespoke tailor, Huntsman & Sons, on a one-of-a-kind project using Reebok tech.
The two brands are collaborating on a prototype menswear suit, made from Reebok’s new Flexweave material — a new textile that can be produced using an unlimited array of fabrics.
“This a unique, creative and exciting proposition from Reebok,” said Campbell Carey, Head Cutter and Creative Director, Huntsman. “After closely examining Flexweave, we were both surprised and inspired by the challenge of using this non-traditional material to create a bespoke garment. The perfect suit is a fusion between fit, comfort and style — working with Flexweave to hit each of these essentials is an experiment we’ll relish.”
The Reebok and Huntsman project will take place over the coming months, with the goal to develop a unique garment, made-to-measure for Reebok ambassador and NFL star Brandin Cooks.
“Whether I’m walking into the stadium or relaxing on my off days, I love the confidence that good style brings,” said Cooks. “Reebok Flexweave provides a performance fit and look unlike any other so I’m excited to see how the material translates into a custom suit. There are endless opportunities for what we can do with it.”
Check out a preview of the process above and look out for the completed project in the coming months.