Samsung Galaxy X

The battle for smartphone innovation continues. Last week, ahead of the anticipated unveiling of the new iPhone X, Samsung announced plans for a foldable smartphone.

Samsung first showcased a flexible display prototype called Youm in 2013. Since there, rumors of an announcement of the Samsung Galaxy X have circulated.

This week, however, the brand officially unveiled its plans for the release of its first foldable smartphone.

Samsung’s president of mobile business, Koh Dong-jin, said the company is eyeing a 2018 release for upcoming smartphone. However, he said there are several hurdles they have to overcome, leaving room to push back the release if the problems have not been resolved.

“As the head of the business, I can say our current goal is next year,” he told reporters. “When we can overcome some problems for sure, we will launch the product.”

Dong-jin did not ellaborate on the problems, but experts said mass-producing a foldable phone with top industry features will take time to develop.

Furthermore, he said Samsung is working with audio brand Harman to develop an artificial intelligence-enabled speaker that allows users to speak in order to execute commands like playing music.

Further details are currently unknown. Stay tuned…