The Golden State Warriors announced a deal with Japanese tech company Rakuten this week while unveiling their new uniforms with the brand’s ad patch.
According to reports, the deal is the largest of the NBA advertising patch thus far. ESPN sources say the deal is worth $20 million per year, doubling the second-highest deal, which the Cleveland Cavaliers announced in May.
The Warriors uniforms will features Rakuten’s genuine logo with red and black on their white jersey, a white version of the logo on the blue jersey, and a gold version on the slate jerseys.
Apparently, the Rakuten deal wasn’t even the largest offer the team received. “We actually had multiple finalists,” Warriors chief marketing officer Chip Bowers said. “This was not the biggest deal that we were offered.”
Bowers added that the franchise felt it was important for the deal to be with a worldwide brand. “We saw an opportunity, given the visibility we were receiving. So we felt in order to grow our global vision, we had to be aligned with a global brand,” he said.
The Warriors’ authentic and replica jerseys and jersey T-shirts with the Rakuten logos will be on sale at Oracle Arena.
The deal follows Rakuten’s deal with FC Barcelona in July, said to be worth $262 million USD over four years.