To commemorate Polaroid’s 80th anniversary, the company launches “Polaroid Originals”, which is aimed at a new generation of original format instant film. The first release under under the Originals imprint is the OneStep2.
The camera is a modern take on the original that came out nearly 40 years ago. It features a built-in flash, extended battery life with USB charging, and a self-timer application. It also takes a new I-type film, which offers a “distinct, dreamy aesthetic of analog instant photography,” Polaroid says.
The Polaroid Originals OneStep2 is available now at the Polaroid website for $100 USD.
Additionally, photographer and longtime Polaroid user, Ryan McGinley, has launched a collaboration with Polaroid Originals. Stay tuned for more details.