Pepsi is helping kick off the upcoming football season with new touchdown dances, as part of its “The Fun Doesn’t End Zone” campaign.

Playing on the NFL’s new relaxed rules on end zone celebrations, the new clip stars Pittsburgh Steelers’ wide receiver Antonio Brown. Actor Rob Corddry plays host, as he reveals that Pepsi is all for the NFL’s new celebration rules, before Brown showcases his move.

Pepsi’s “The Fun Doesn’t End Zone” aims to connect fans to the fun all season long through a host of off-the-field moments, promotions, pre-game festivities and entertaining content featuring NFL athletes.

Check out the first ad spot above. Another, featuring San Francisco 49ers’ offensive tackle Joe Staley will come next.