Ahead of its release, Rihanna rolls out an ad spot promoting her first-ever cosmetics line, Fenty Beauty by Rihanna, with the release of his trailer.

The beauty campaign features several models, including Duckie Thot, Halima Aden, Slick Woods, and Indyamarie Jean, each showcasing their beauty through the city streets and rocking the line’s lip gloss.

Fenty Beauty by Rihanna is slated to hit stores like Sephora and Harvey Nichols on Sept. 8.

Get a teaser in the ad spot above…