Taylor Swift YouTube Record

Since dropping her “Look What You Made Me Do” single, Taylor Swift has been making headlines. Now, after dropping the video during the MTV VMAs, it has garnered record views on Youtube.

Thanks to lyrics people believe to be about Kanye West and Kim Kardashian, the video has racked up over 43.2 million views on Youtube in its first 24 hours — a new record.

According to YouTube, Taylor’s music video averaged about 30,000 views per minute in the first 24 hours and exceeded 3 million views an hour after its debut. As of press time, the video had nearly 62.4 million views.

The lyric video did insane numbers too, racking up a record 19 million times in its first 24 hours after its debut last week.

The video references Kanye West and Kim Kardashian, when Taylor claims to get “receipts” that she will edit, referring to a clip Kim released of her phone conversation with Kanye over his infamous Life of Pablo cut, “Famous”.