Behind the Process of Making Titleist’s New 718 Iron

By Jay Casteel  |  08/25/2017

American golf brand Titleist has built a reputation as one of the sport's leading names since launching way back in 1932. But, what goes into making quality golf products?

That's the question the brand poses in their latest ad spot for the new Titleist 718 irons, dubbed "What It Takes". Created by Curt Morgan and his company WOLVVS, the 1 1/2 minute visual offers a cinematic, behind the scenes look into the process of crafting Titleist's world-class irons.

"Superior performance is never an accident," says the brand. "Our unrivaled approaches to golf club design, validation, fitting and manufacturing are the keys to our continued innovation and consistent excellence. If the club in your hand says Titleist, you can be sure it is the very best it can possibly be."

Watch the clip above to see "What It Takes" to make a Titleist Iron. And, for more info on new Titleist 718 irons, visit their website here.