DJ Skee & Ice Cube
via DASH Radio

DASH Radio has partnered with Ice Cube’s 3-on-3 basketball league, BIG3, for the launch of a pop up radio station, dubbed BIG3 Radio.

The station will be broadcasting this week, leading up to the league’s finale in Las Vegas on August 26.

It will feature live broadcasts including the weekly media conference with Ice Cube, as well as player interviews, highlights, and the BIG3 Show with Oliver Maroney.

“Basketball and Hip Hop have gone together since the latter’s inception, the culture of one moves into the other. When we were building this league — this experience, the soundtrack was just as important as the venue… We couldn’t just bring in a DJ and put him in a corner,” said Ice Cube. “Dash Radio was a natural fit. It’s not only a good way into the fans ears, but the brands’ forward-thinking mentality of ‘what’s next?’ is exactly what we wanted to bring to this league.”

DASH Radio founder DJ Skee will also curate music, as well as songs hand-selected by players from the league.

“If you’ve seen the BIG3, you know the music that’s playing brings so much more to the table than just background noise,” said DJ Skee. “It’s electric. It fuels the crowd, it fuels the players — the right song could set off an entire arena. That’s what we’re looking to capture with BIG3 Radio.”

You can stream BIG Radio now at DashRadio.com.