San Diego-based Hemlock Hat Co. hopes to claim its stake on the headwear industry, with its unique take on the classic straw hat.

The brand offers a unique look to the typical straw hat, making changes to fabric types, printing processes and details.

After a popular collaboration with artist Llew Mejia and the limited-edition print, “Westbourne”, Hemlock is prepping even more collabos.

“Hemlock did not invent the straw hat, we just saw it could be elevated, and that the whole experience of buying this legendary product could improve,” said Anthony Lora, founder of Hemlock Hat Co. “We saw that we could not only bring more quality and detail to the product, but could also incorporate benefits for retailers, while integrating creative style to an iconic hat that has been around for more than 30 years.”

Most of the brand’s hats sport a unique print to the underside of the brim, matching the logo patch on the front side.

Check out the entire line at Hemlock’s website here.