BMW took a different approach for an unveil this week, when it teamed up with EA to announce the all-new BMW M5, which will appear in Need for Speed Payback.

Announced at Gamescom, the reveal marks the first time BMW has announced a new vehicle through a video game partnership.

“The new BMW M5 is a stunning car,” said Marcus Nilsson, executive producer at Ghost Games. “With immense power combined with gorgeous design, our players are going to love getting behind the wheel of the new M5. Whether it’s pulling off intense heist missions, or outrunning cops in epic pursuits or just cruising the open world, this car embodies performance, speed and desire, making it one of the pinnacle rides in Need for Speed Payback.”

Need for Speed Payback drops on November 10 for the Xbox One, PlayStation 4, and PC. You can pre-order your copy here.