PUMA officially debuted its upcoming collaboration with The Weekend on Monday night (Aug. 14), via a launch party in Las Vegas.
The highlight of the collection is the singer’s collaborative sneaker, the PUMA x XO Parallel, a a mid-cut sneaker boot fully decked out in Italian nubuck leather upper and inspired by military and utilitarian gear.
In addition to the shoe, the collection features statement denim pieces, which was also unveiled.
For the launch, PUMA transformed a Las Vegas studio into an urban playground, where the PUMA x XO Parallel was on display amidst hot rods, convertibles and container installations.
And, for those in attendence, The Weeknd took the stage and performed a few of his chart-topping hits, including “Starboy” and “I Feel It Coming”, while rocking the Parallel in olive green.
The PUMA x XO Parallel drops on August 24th at KITH, Barneys New York and The Webster.