Nike unveils Kobe Bryant’s all-new mid-top Kobe A.D., which applies color psychology to its design.
The NBA great’s mentality encompasses both the physical and psychological elements of basketball… but his curiosity about the external factors that influence human behavior is lesser known. One being psychology of color — particularly in understanding the correlations between color, attitude and emotion.
The new Kobe A.D. shoe applies Bryant’s intrigue of how color personally affects him to a five-shoe collection, which highlights the origins and depth of his unyielding quest for improvement.
The “Fearless” iteration comes in purple, represents overcoming challenges and setting fresh goals; “Passion” comes in red, which is acknowledged as a symbol of passion; “Optimism” is represented in yellow, which goes hand in hand with positivity; “Detached” is done in grey, representing calm neutrality; and “Honesty” is presented in blue, which relays dependability and trust.
As always, Kobe’s shoes sport the latest Nike innovations and tech. The shoe features a multilayer upper that provides a lightweight, ultra-thin feel; a Lunarlon foam, combined with Zoom Air for soft yet responsive cushioning; and an engineered tread provides optimal traction for cutting and moving swiftly.
The five Nike Kobe A.D. colorways drop August 24, as a nod to both of Bryant’s uniform numbers.