Jim Beam Launches New Jim Beam Vanilla

Jim Beam Vanilla

Bourbon brand Jim Beam has announced the added the latest addition to its flavored portfolio: Jim Beam Vanilla.

Mixing Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whiskey, the brand finds a perfect balance — subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet vanilla aroma and golden brown color.

So far, bartenders with early samples have suggested mixing Jim Beam Vanilla with cola and a cherry garnish.

“Jim Beam pioneered flavors in the bourbon category several years ago and the trend has continued to grow. We are always innovating, and are proud to offer a variety of flavors in our portfolio,” said Jim Beam’s 7th generation master distiller Fred Noe. “Of course, our newest is Jim Beam Vanilla, with a rich and smooth profile. But don’t just take my word for it, sit back and enjoy a sip.”

Bottled at 70-proof, new Jim Beam Vanilla joins the brand’s existing flavored whiskey portfolio that includes Jim Beam Apple, Jim Beam Kentucky Fire, Jim Beam Honey and Red Stag by Jim Beam Black Cherry.

It is available now at bars and retail locations nationwide.