Adidas Athletics unveiled its latest Z.N.E. collection this week, the first inspired by the rising heartbeat of athletes before a game.
To develop the line, the Three Stripes worked alongside athletes, collecting and analyzing data to help shape the Athletics Pulse range. The focus was on the “pulse moment” — described as the moment athletes leave the locker room and head towards the field, resulting in their heart rate peaking in anticipation.
The collection is highlighted by the adidas Z.N.E. Pulse Knit Hoodie, crafted with the unique heartbeat knit in breathable merino wool.
Across the offering, we see a variety of knitted and Jacquard hoodie designs, which were created to seamlessly move from game day to any day. Knit version also ensures the wearer stays cool when the pre-match heat is on.
“In Athletics, we constantly aim to enable athletes to give their best, by providing them with apparel that makes them feel comfortable and allows them freedom of movement without distraction,” said Christina Schramm, Senior Design Director. “Knitting techniques open a huge innovation area for how to create and construct sportswear at the highest level of comfort. The use of functional and innovative yarns, the integration of open and dense structures and the construction of the garments without any seams provide huge functional advantages. This is combined with huge possibilities in terms of the combination of yarn colors, patterns, structures, surfaces and silhouettes – meaning athletes can look and perform great.”
The adidas Athletics Z.N.E. Pulse Collection releases worldwide on August 31, with pre-sale exclusively at Adidas.com, ranging from $110 to $200 USD.
In support of the collection’s drop, a number of athletes across a range of sports will be seen rocking the hoodies — including Green Bay Packers Quarterback Aaron Rodgers, Houston Astros Shortstop Carlos Correa, basketball stars James Harden and Damian Lillard, soccer stars Gareth Bale and Paul Pogba, track athlete Tori Bowie, leading tennis players Angelique Kerber and Simona Halep, and TV host Rachel DeMita.