After first unveiling the partnership in January, Etnies and Michelin have finally unleashed their collaborative sneaker boasting a tire rubber outsole.

The effort resulted in this special version of Etnies’ Marana silhouette, now dubbed the Michelin Marana, whose outsole is now equipped with Michelin’s rally racing rubber compound.

In an effort to continuously improve the world’s most durable skateboarding shoe, etnies joined forces with Michelin to translate performance and durability of tires to shoes. After countless days of testing and research, Michelin’s PC00 rally racing compound was chosen to be added to the soles of the etnies Marana due to the: long-lasting formula, slip-resistant offering.

Already, the Marana sports an innovative high-performance rubber toe cap and blind seams connecting the toe box, making it one of the toughest skate shoes in the industry. And for maximum comfort, the upper features a padded tongue and collar with hidden lace loops, and a STI Evolution Foam midsole for impact resistance.

The Etnies Michelin Marana is available now online for $75 USD.