Rolls-Royce has unveiled a powerful new V12 Phantom, which also boasts heavy customization options for buyers.

The Phantom VIII designer Alex Innes says they created the new version of the car with its dedicated customers in mind.

“With the new Phantom VIII we have a bigger canvas with more freedom and flexibility than we’ve ever had with any other Rolls-Royce vehicle,” he said.

It features a new aluminum platform, which Rolls-Royce says allows for an almost limitless level of customization.

“Bespoke is what defines us, it’s what sets Rolls-Royce apart from anything else and unquestionably we can and will deliver on individual wishes and tastes of a patron of ours like no other car brand can.”

Further details about the release of the Rolls-Royce Phantom VIII are currently unknown.