Adidas continues to push forward with innovation. Its latest advance comes in the form of its first-ever laceless performance running silhouette, the UltraBOOST Laceless.
Taking a new approach to the insights of Aramis, a motion tracking technology that enables a detailed analysis of the movement of the body, the designers at adidas integrated new features into a minimalistic upper that contours the foot… without laces.
“In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount,” said Stephan Schneider, Senior Product Manager of adidas Running. “We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential. What we have created is the most intuitive UltraBOOST yet and a new chapter in the history of our family.”
The UltraBOOST Laceless features a new sock-like fit and collar construction design that delivers a seamless fit and allows the foot to move as a single unit with the upper. There’s also the reduced amount of stretch in the knitted upper, while a forged Primeknit band is integrated around the midfoot to provide support and lockdown. It all sits atop BOOST sole.
The Adidas UltraBOOST Laceless releases Sept. 1 in the U.S. and Aug. 1 in Europe, both online at Adidas.com.