Adidas announced a multi-year partnership with USA Volleyball this week, in which the sportswear brand will become the official athletic footwear, apparel and accessory brand.
“What I love most about USA Volleyball is the organization’s passion for the game and its dedication to making the sport more accessible for everyone,” said Mark King, adidas North America president. “National teams provide a great sense of pride and energy. Every four years at the Olympics, we see one of the greatest demonstrations of human potential when the USA Volleyball teams compete. The amount of preparation and hard work that happens between is equally extraordinary. USA Volleyball is a truly world-class organization that inspires athletes everywhere, men and women.”
The partnership begins with the 2017 season, as Adidas Volleyball becomes the Official Sponsor of USA Volleyball, which includes USA Men’s and Women’s National Volleyball Teams, the USA Men’s and Women’s Junior National Volleyball Teams, USA Boys’ and Girls’ Youth National Volleyball Teams, USA Beach Volleyball programs, and the Paralympic Programs.
Each team will be outfitted with head-to-toe adidas kits for games, travel and training, as well as lifestyle footwear and apparel. The USA Volleyball Women’s teams will wear the new adidas Climalite® miTeam uniform collection and CRAZYFLIGHT X featuring BOOST at a variety of events throughout the year
Gold medal-winning Lauren Carlini has signed a deal with Adidas to become the face of adidas Volleyball in upcoming brand marketing campaigns and will also collaborate on future volleyball sneakers, equipment and accessories.