NBA & Nike Reveal First 2017-18 Game Uniform
With Nike taking over as the NBA's official uniform provider next week, the brand offers up a first look at the league's 2017-18 game uniforms.
Prior to a major launch in the fall, Nike and the NBA release details of four new primary uniforms, as well as offering a first glimpse of the league champion Golden State Warriors' Association jersey.
The Swoosh tuned the uniform design to withstand the rigors the increasingly intense 82-game season, employing 3D-body maps of players, including heat and sweat maps. This research led designers making significant changes to the weight, fit and construction of the uniforms. The most significant change comes to the back shoulder, where designers altered the construction for a vastly improved fit, while the hemlines on the bottom of both the jersey and shorts were modified to allow for full range of motion.
The uniform is made of a combination of Alpha Yarns and recycled polyester, which goes along with Nike’s commitment to sustainability. But, it also removes moisture more quickly than previous NBA uniforms, wicking sweat 30-percent faster than current NBA uniforms.
Furthermore, next season, the NBA will eliminate "Home" and "Road" uniform designations. Beginning with the upcoming season, home teams will pick which of their uniforms will be worn at all home games and visiting teams will choose a contrasting uniform within their own assortment.
Due to this change, Nike and the NBA created four core uniforms for each team, classified as "editions" -- including Association Edition and Icon Edition.
The first two editions will be introduced by teams this summer and will make their on-court debut at the start of the season. The two remaining core uniforms -- inspired by the mindset of the NBA athlete and the communities -- will be revealed in the coming months.