Bobby Kim, better known as Bobby Hundreds, began his journey with The Hundreds back in 2003, as he interned at a law office. Despite being told he’d never make money with his art, he followed his dreams and turned a few T-shirts into an empire.

Today, his brand isn’t the hottest on the market any more, but it’s recognized as one of the veterans in the industry.

In an episode of Complex’s series, the “Blueprint”, Bobby details his journey… and how he channeled his love for culture into one of the world’s most iconic streetwear brands.