Supreme x Louis Vuitton Fall/Winter 2017 Collection

Sorry hypebeasts, the Louis Vuitton x Supreme pop-up shop isn’t coming… at all.

On Tuesday night (July 11), Hypebeast published an email sent by LV’s client services that revealed the heartbreaking news.

“Regrettably, this collection will no longer be sold in any stores or online. However, please visit our social media channels and website for updates.”

LV x Supreme email
via HypeBeast

The Louis Vuitton x Supreme pop-up was supposed to open in Soho on Friday (July 14), but has been cancelled, along with other U.S. pop-up locations.

Initial LV x Supreme pop-ups launched in late June in Seoul, Tokyo, Beijing, Paris, London, Miami, and Los Angeles.

According to Fashionista, the decision was made based on the large number of expected of customers.