G-Shock Unveils New “Utility Color” Collection

G-Shock Utility Color Collection

Casio G-Shock announced this week three new colorways of its GA700 model, dubbed the “Utility Color” collection.

Inspired by the color palettes of military uniforms and utility jackets, the collection sees the GA700 outfitted in olive green, tan and dark grey shades to complement the ongoing military color trend.

The GA700 model was first introduced last fall, featuring a re-imagined case design that includes a prominent front button and multi-dimensional dial design. They also sport a 3D bold hour and minute hands, white super illuminator LED backlight and a five-year battery life.

The G-Shock GA700 “Utility Color” Collection drops in August for $99 USD at usual G-Shock retailers.