With the release of Jay-Z’s new album 4:44 just a day away, the hip-hop mogul offers up another teaser with this trailer dubbed “Kill Jay-Z”.
The 30-second ad features a song with the same title. The black-and-white clip finds a young black man running with a concerned look on his face, while sporting a T-shirt with powerful message: “STAY BLACK.”
.@S_C_'s ‘4:44’ coming 6/30. https://t.co/mM3hBjHr84 #TIDALXSprint pic.twitter.com/0vzCU5TSU5
— TIDAL (@TIDAL) June 28, 2017
Jay followed with a second clip called “MaNyfaCedGod”, starring Lupita Nyong’o… who appeared to be kneeling and crying to a haunting instrumental.
4:44 x @S_C_ x 6/30 https://t.co/mLoyPQKTsc pic.twitter.com/olFHF2vl3O
— Lupita Nyong'o (@Lupita_Nyongo) June 28, 2017
4:44 releases June 30, exclusively for TIDAL and Sprint users.
