Jay-Z
via Daniele Dalledonne / CC-BY-2.0

With the release of Jay-Z’s new album 4:44 just a day away, the hip-hop mogul offers up another teaser with this trailer dubbed “Kill Jay-Z”.

The 30-second ad features a song with the same title. The black-and-white clip finds a young black man running with a concerned look on his face, while sporting a T-shirt with powerful message: “STAY BLACK.”

Jay followed with a second clip called “MaNyfaCedGod”, starring Lupita Nyong’o… who appeared to be kneeling and crying to a haunting instrumental.

4:44 releases June 30, exclusively for TIDAL and Sprint users.