After retiring as Dos Equis’ pitchman in March, as the “The Most Interesting Man in the World”, he is back… but is drinking something much stronger this time.
Played by Jonathan Goldsmith, the former “Most Interesting Man” appears in a new ad for Astral Tequila. In a new ad teaser, he pours some shots with a pair of beautiful woman, as he says, “I told you. I don’t always drink beer.” He then leans back into his chair.
Despite how similar the ad is to past ads for Dos Equis (which is owned by Heineken), the beer brand doesn’t seem upset. In a statement to Ad Age, a spokesperson said, “We thank Jonathan Goldsmith for his long-time contributions to the brand, and wish him the best in his next endeavors.”