Fans of Cholula Hot Sauce can rejoice! Because, they’ve released a new limited edition flavor.
The brand has teamed up with All-Star pitcher Noah Syndergaard for the launch of “Order of Cholula”, a digital homage to its most loyal supporters, while releasing an extremely limited flavor, Sweet Habanero.
The first person to join the “Order of Cholula” was Syndergaard. Known for his on-field prowess, he shares his love for Cholula by headlining a recruitment-style video, which has debuted online. It features inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives — including Syndergaard himself.
Once accepted, members gain further access to content, exclusive discounts, merchandise and first access to a new, fan-inspired limited flavor — which has been produced in a small-batch run of just 1,000 bottles.
The new Sweet Habanero flavor was developed to answer the cry of fans looking for a hot and spicy flavorful Habanero. It has hints of pineapple, garlic and spices, and the brand says it compliments dishes like fish, chicken and soups.
For more info, or to join the club, head over to OrderofCholula.com.