If you thought your day was going bad, just be glad this wasn’t you.

Filmed during “Touradas à Corda” (which translates to “bullfights by rope”) on the Portuguese island of Terceira, a young guy is seen taunting a bull while a man films on his iPad close by. But while filming, the unsuspecting man fails to realize the bull has turned his attention toward him… and charges.

The man is flipped and tossed around like a rag doll, before a brave spectator comes to his aid and gets the bull to chase him.

This is serve as a reminder to those who bury their heads into their smartphones. This guy learned a hard lesson. OUCH! Let’s hope he’s okay.