Nike celebrates 45 years of the Cortez being an iconic symbol in the fashion and film industries. They have been worn by numerous celebrities, from Eazy-E to Farrah Fawcett, while its onscreen film time includes Twilight, but even cooler when we saw them in Forrest Gump as they were used to run across the country.
“The Cortez is an iconic shoe that harkens back to my earliest days in the sport. The shoe allowed me the confidence and support to explore my fullest potential as a young aspiring athlete,” recalls Joan Benoit Samuelson, gold medalist of the first Olympic women’s marathon at the 1984 Los Angeles games.
In honor of the 45th anniversary, Nike celebrates in Los Angeles — the city that adopted the Cortez shoe and embraced it into their look and culture. The Cortez, like L.A. street culture, has morphed into a much more democratic meaning. The shoe is now a platform for self-expressions and has transformed from only being an urban lifestyle piece to inspiring people and design throughout fashion. This has led to collaborations with Mr. Cartoon (2004) and NikeLab/Undefeated LA Edition Cortez (2015).