Adidas and Parley for the Oceans continue their partnership, with the upcoming launch of their first global initiative.
The initiative is a global celebration, raising awareness and to inspire action to help save the oceans from the threat of plastic waste.
As part of the celebration, Adidas unveiled their latest Ultra BOOST 3.0, Ultra BOOST Uncaged and UltraBOOST X. Each sports an blue and white colorway, which references the coral bleaching crisis threatening waters worldwide. The white hits represent “the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution”.
As with previous collaborative drops, the sneakers are constructed from Parley Ocean Plastic, which is essentially up-cycled marine plastic waste. Each is made with an average of 11 plastic bottles.
The latest adidas x Parley UltraBOOST collection drops June 28 at Adidas stores and online, while a special pre-sale will be exclusive to the U.S. kicks off on June 8, in honor of World Oceans Day.