JetBlue has announced a new boarding program that will allow its customers to board flights using selfies, reports Travel + Leisure.
The airline has partnered with US Customs and Border Protection (CBP) and aviation IT company SITA on a facial recognition technology to verify a passenger’s identity with their boarding pass.
With this tech, passengers who opt in to the biometric ID process won’t have to present a paper or electronic boarding pass. Instead, they will just have to step up to a camera and take a photo. From there, the photo will be sent to CBP where it will be matched to passport, visa or immigration photos in the CBP database. Simultaneously, the system will verify flight details.
“Self-boarding eliminates boarding pass scanning and manual passport checks,” said Joanna Geraghty, JetBlue’s executive vice president customer experience. “Just look into the camera and you’re on your way.”
JetBlue’s new “self-boarding” tech will roll out in June, initially introduced on flights from Boston’s Logan International Airport to Queen Beatrix International Airport in Aruba.