Odell Beckham Jr. Signs Richest Shoe Deal In NFL History

Odell Beckham Jr. has signed the biggest shoe deal in NFL history, meaning the flamboyant New York Giant will be paid 3x more to wear shoes than play football.

The five-year, $29 million contract with Nike is worth more than twice as much as any deal the company has ever offered a football player.

Incentives in the deal mean it could end up being worth as much as $48 million over eight years, which makes your head spin considering his current NFL contract is a paltry $10.4 million over 4 years -- though the Giants did announce last month they would pick up OBJ's fifth-year option in 2018 for $8 million.

How can Nike justify such a deal?

1. 1. It's 2017 and facts don't matter
   2. Nike's playing with Monopoly money
   3. Odell Beckham Jr. is everywhere

With Neymar (the world's most followed athlete on the Gram)

Jr's do it better !!! @neymarjr

A post shared by Odell Beckham Jr (@obj) on Feb 21, 2017 at 6:55pm PST

With Conor McGregor

"Id like to take this chance to apologize...to absolutely nobody" #LethalWeapon @thenotoriousmma

A post shared by Odell Beckham Jr (@obj) on Nov 12, 2016 at 11:35pm PST

With Shaq

Ran into Unk at the spot!!! @shaq #fanaticssbparty

A post shared by Odell Beckham Jr (@obj) on Feb 4, 2017 at 1:21pm PST