Following the controversy surrounding his father LaVar, we are given a first look at Lonzo Ball’s first signature sneaker, the ZO2.
Coming out independently, via the Ball family’s Big Baller Brand, the UCLA star unveils the shoe in a video feature with SLAM Magazine.
At first look, the ZO2 looks very similar to KOBE’s signature line with Nike. Aside from that similarity, the shoe boasts an Ortholight insole, python microfiber texture, patent leather heel logos, and a gel outsole with a hand-painted “DeLorean finish.”
The Big Baller Brand ZO2 Prime will retail for a staggering $495 USD. Or, you can order the limited-edition ZO2 WET, which comes in a glass box with a floor mirror and LED lights, and is signed by Lonzo — but it’ll set you back $995 USD.
If the ZO2 is too rich for your taste, you can always go for the ZO2 Slides, which are on sale for $220 USD.
Big Baller's loose! If you can't afford the ZO2'S, you're NOT a BIG BALLER! 💰
— Lavar Ball (@Lavarbigballer) May 4, 2017
The reveal comes a week after reports said that Nike, Under Armour and Adidas have all decided to move on from talks of a deal with Lonzo… but only after his dad LaVar demanded the brands enter into a licensing deal for Big Baller Brand.
Whether you like the design of Lonzo’s signature BBB sneaker or are shocked at the pricetag, the Ball family are challenging the industry standard, becoming one of the first players to have his own signature brand and sneaker before even being drafted.
Check out the BBB ZO2 in the video above, and tell us what you think on social media.