Adidas revealed this week the latest addition to the PureBOOST line, with the introduction of the all-new PureBOOST DPR.
Obviously, the sneaker sports the brand’s popular BOOST technology, alongside a new 8mm heel-to-toe offset. it also features a one-piece circular knit upper, a heel fit counter system, and a Stretchweb outsole.
When developing the new PureBOOST DPR, Adidas looked at the needs of the urban runner, and came up with a shoe both as dynamic and adaptable as they are. It was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with other unpredictable surroundings
“All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on,” said Stephan Schneider, product manager at adidas Global Running. “We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature BOOST technology allows the feet to sit lower, deeper, and much closer to the streets.”
The Adidas PureBOOST DPR launches May 18 both online and at select retailers for $150 USD ($170 USD for LTD editions).