San Francisco-based Benny Gold offers up a look at its newly released Spring 2017 collection.
In this lookbook shot by Brian Sin, we see a range of new pieces, featuring a selection of graphic tees and headwear, alongside a chambray short-sleeve shirt, some premium hoodies and crewneck pullovers, as well as accessories like socks. Also, one of our favorites: the Chore Coat.
Here’s what Benny Gold has to say about their new season:
The California state of mind has always been a fluid concept, steadily evolving and changing shape. But one thing remains the same—we do things our own way. And the beautiful thing about it is, you don’t have to live here to be about that lifestyle. It’s about doing what feels right, and not just what’s expected of you. It’s about chasing down dreams instead of outrunning deadlines. It may have started with the gold rush in 1848, but we continue the search for gold today—only we are mining the metaphorical gold from within.
The Benny Gold Spring 2017 collection is available now at the brand’s online store.