Looks like Lonzo Ball’s father LaVar has messed up his money, but three shoe giants are now no longer interested in dealing him with.
Over the past two months, LaVar has made the claim that his son Lonzo — along with his two younger brothers, LaMelo and LiAngelo — are so in demand that they would only sign a shoe deal as a unit… and only for $1 billion.
While Nike has said they would be interested in Lonzo, $1 billion is definitely out of the question.
Now, it appears no one wants to touch Lonzo, because of the demands of his father LaVar — including Nike, Under Armour and Adidas.
LaVar told ESPN this week that all three shoe companies are not interested in a deal with Lonzo any longer, while sources within the company also confirmed this news and said they were moving on.
It’s a little surprising, given Lonzo Ball is a potential top pick in the upcoming 2017 NBA Draft. However, after hearing this tidbit of news, you’ll understand.
Apparently, during meetings with all three companies, LaVar insisted that any deal include a licensing portion for his upstart Big Baller Brand. And, he even showed each company a shoe prototype that he hoped would be Lonzo’s first.
“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”
Lonzo declared for the draft in March, after just one season at UCLA. His brothers have committed to UCLA — LiAngelo will join the team this year, while LaMelo just finished his sophomore season in high school.
With Nike, Under Armour and Adidas moving on, LaVar says he plans to reach out to the Chinese brands, such as Peak, Li-Ning and Anta.