Chance The Rapper has become one of music’s biggest artists… and he’s done so without a proper debut album and doing everything independently.
On Monday (April 24), he proved he isn’t worried about a major label, when he took shots at the corporate music world on his “Be Encourged Tour” in San Diego, Calif.
While performing “No Problem”, Chance was backed by a large screen featuring recognizable record label logos, but parodied with text making fun of each. He swapped out Sony for Phony, Def Jam Recordings with Don’t Join Recordings, and Aftermath Entertainment with Can’t Do Math Entertainment.
In between the logos, the screen eventually showcased his three Grammys.
Despite maintaining his independence, Chance recently came under fire for his ties to Apple Music, where he dropped his critically-acclaimed Coloring Book project exclusively during its first week. He took to Twitter last month to explain the relationship, admitting that he was paid $500,000 for the exclusive.
“I never felt the need to correct folks on my relationship with @apple but now that more people have tried to discredit my independence, I wanna clear things up,” he tweeted. “@apple gave me half a mil and a commercial to post Coloring Book exclusively on applemusic for 2 weeks. That was the extent of my deal, after 2 weeks it was on SoundCloud for free. I needed the money and they’re all good people over there.”