KFC has introduced its new Colonel Sanders, actor Rob Lowe.
As part of its new marketing campaign, the chicken franchise plans to launch its new Zinger sandwich into space, with the help of Lowe.
In a video, released to Youtube, KFC introduces its new Colonel Sanders, who speaks at a new conference announcing the launch its new Zinger chicken sandwich into space.
“This is the biggest stunt I’ve ever been apart of in 20-plus years,” KFC president Kevin Hochman told Business Insider. “We’re going all out to establish ourselves as a sandwich player. It’s easier said than done. We’re late to the party — that’s why we’re throwing in the kitchen sink.”
The purported space lauunch isn’t planned until the summer, so we’ll have to wait to see if they’re serious or not. But, until then, the KFC Zinger sandwich is available now.
Introducing Mission Commander Colonel Sanders. He’s got the face of an angel and the chicken-sandwich salesmanship of a Colonel Sanders. pic.twitter.com/3WtpOE1xCF
— KFC (@kfc) April 21, 2017