Fresh off his headlining set at Coachella, Kendrick Lamar unleashes a cinematic video for his latest DAMN. single, “DNA.”
The clip begins with the rapper is shackled to a table undergoing a polygraph test, with the character asking the question being played by actor Don Cheadle.
“Kendrick Lamar. Two first names, huh? What the f*ck is up with that? You know what DNA stands for? Dead N*gger Association,” Cheadle says.
When Cheadle finally switches on the machine, a shock runs through his body. As Kendrick’s lyrics start playing, the actor jumps up and performs the track… with the rapper going back-n-forth with him. Eventually, Cheadle unlocks the Kendrick’s handcuffs and he leaves and hits the streets.
Watch the visual to see how the story plays out. If you haven’t, stream DAMN. here.