During the first weekend of Coachella 2017, HYPEBEAST teamed up with Under Armour for a kick-off event off festival grounds called HYPEBEAST Hotel.
Taking place in Palm Springs, the two-day event had partygoers flush with booze, beats and some celebrity sighting, including Gucci Mane, Migos, Trinidad James, GoldLink, Reese LAFLARE and Snoop Dogg’s son Cordell Broadus.
Those in attendance were treated with performances by A-Trak, Baauer, Zaytoven, Leaf, Kittens, Cozy Boys, Promnite, and more.
Through the partnership, Under Armour unveiled it’s new lifestyle sneaker, the UA Threadborne Shift, which will drop on April 27.
There was also a live art installation by contemporary urban artist Bisco Smith, a pool full of HYPEBEAST beach balls, and much more.
Check out the photo gallery of the event above.