Kendall Jenner in Pepsi ad

After enduring some severe backlash online, Pepsi has pulled their “Live For Now Moments Anthem” ad spot, featuring Kendall Jenner.

In the clip, the model/reality TV star is seen modeling on the sidewalk of a busy street, while young protestors crowd the area. Eventually, she joins them and hands a can of Pepsi to a police officer.

Social media went off following the ad’s rollout, some calling it “tone-deaf” in regard to very real protests that have taken place over the past year.

Bernice King, the daughter of late leader Martin Luther King Jr., tweeted a photo of her father being confronted by a police officer at a protest march, while mocking the Pepsi add in the caption: “If only Daddy would have known about the power of #Pepsi.”

Pepsi pulled the ad from Youtube and has since released a statement apologizing.

“Pepsi was trying to project a global message of unity, peace and understanding,” the company said. “Clearly we missed the mark, and we apologize.”