Kendall Jenner appears in a new ad spot for Pepsi, but she’s sporting a totally new look, with blonde locks.

It’s unclear what exactly is going on in this clip, but Pepsi has tagged it “Live For Now Moments Anthem”, and we see Jenner observing a protest in the streets while posing for a photo shoot. She eventually rips off the blonde wig and joins the people in the streets… before handing a Pepsi to one of the cops.

Whatever is going on, you can check it out in the clip above.