Reebok has partnered with Boston-based Artists for Humanity (AFH) for a limited edition collection of sneakers, via a unique mentorship program.
AFH is a program that enables social change for under-resourced youth. It’s partnership with Reebok aims to break down barriers for young adults by providing paid creative work. For the collection, it enlisted the talents of four teens, who designed the collection of kicks.
Jonathan Vergara created a geographically-themed Reebok Classic Leather, which reflects the brand’s birthplace, as well as the current residence – Bolton, Northwest England and Canton, Massachusetts respectively. The hand-painted vamp is inspired by the Atlantic Ocean. A “1405” code on each shoe represents the height of Bolton’s highest peak, Winter Hill, while New England’s Mount Washington is called out by the “6289” emboss on the heel.
Jonathan “Pineapple” Tejeda and Kathleen “Kat” Canola chose the 80s Club C tennis sneaker as their canvas. Sourcing their palette from William the Conqueror’s coat of arms, the designs feature red, blue and yellow elements and a Tudor Rose motif. The year “1066” is stamped on the heel to represent the Battle of Hastings, which marked the beginning of the Norman Conquest of England.
Thornton “Sparticus” Nguyen takes off on the Workout Plus — a rocket ship representing life’s journey through the turbulent mists of teenage years. The “Struggle Clouds” of red, orange and pink portray a fiery launch, which settles into the deep navy sole like the mysterious expanse that awaits the accelerating spacecraft.
The Artists For Humanity x Reebok collection drops April 7 at Reebok Classics retailers, with a celebratory launch event at Reebok Union Square in New York City.