New Line Cinema debuted the first teaser trailer for the anticipated big screen adaptation of Stephen King’s classic horror novel IT… and it smashed traffic records.
According to Deadline, the film’s first trailer garnered more than 197 million views in the first 24 hours — blowing past the previous record of 139 million, set by The Fate of the Furious in December.
New Line released the trailer at 9 am on Wednesday (March 29), and within hours, it became a viral sensation, appearing on nearly every entertainment blog and trending across Facebook, Twitter and Reddit. It was also the most viewed videos on YouTube for the day.
Based on King’s 1986 novel, IT follows seven children during the 1960s in the small town of Derry, Maine, who are terrorized by an evil demon who poses as a child-killing clown. 30 years later, they reunite to stop the demon for once and for all when it returns to their hometown.
IT hits theaters on Sept. 8th.