GUESS and A$AP Rocky’s AWGE have teamed up again for their second collaborative collection, dubbed “GUESS Club”.
GUESS Club is also the name of the pop-up store they are launching to roll out the new drop this weekend.
The pop up will be presented as a clubhouse, featuring a three-story lifelike tree-house inspired by a childhood fantasy. Visitors can climb into the treehouse where they can play arcade and video games, take photos in a photo booth, hang inside an indoor tent and enjoy early ’90s snacks and surroundings, offering a nostalgic throwback to the era to which the collection celebrates.
Similar to the first collection, which released in early 2016, pieces carry a 1990s aesthetic, with acid washes and throwback GUESS logos, which have been altered to read “GUE$$”.
The pop-up location will be announced on Saturday (March 11) at the @GUESSOriginals Instagram page.
The GUESS Originals x A$AP Rocky “GUESS Club” Spring 2017 Collection will also drop at select retailers worldwide.