Frank Ocean launched Blonded Radio on Apple Music’s Beats 1 on Friday (Feb. 24), kicking things off with an interview with Jay Z.
During his appearance, the hip-hop mogul discussed the music business and the state of modern radio, which he criticized for be inauthentic.
“Radio, for instance, is pretty much an advertisement model,” Jay says. “You take these pop stations. They’re reaching 18-34 young white female, so they’re playing music based on those tastes. They’re taking those numbers and going to advertising agencies. People are paying numbers based on the audience they have. These places are not even based on music. Their playlists are not based on music. A person like Bob Marley, right now, probably wouldn’t play on the pop station, which is crazy. It’s not even about the DJ discovering what music is best.”
Elsewhere, he praised Ocean for going independent.
“There should be a better way that music, musicians, radio, and these things that are supposed to be instruments for the arts, should exist and it shouldn’t be about advertisements,” said Jay. “The more times someone like yourself can bypass that, it’s better for the arts, and it’s better for the audience because you have to have a level of discipline and a belief to put music out in this place. People want to shoot for that and then they’re making music that’s not really conditioned to who they are so they can reach a certain platform.”
Listen to the full episode of Ocean’s Blonded Radio here.