Under Armour CEO Kevin Plank supports President Donald Trump, but brand endorser Stephen Curry isn’t on the same page.
Plank recently praised Trump, saying: “To have such a pro-business president is something that is a real asset for the country.” Shortly after, Curry offered a response to the statement, saying: “I agree with that description, if you remove the ‘et’ [from asset].”
The NBA star has been one of Under Armour’s biggest endorsers, inking a deal in 2015 that extended his contract through 2024. And though Curry doesn’t agree with Plank’s political views, he doesn’t plan to cut ties with the Under Armour CEO.
“It’s a fine line, but it’s about how we’re operating, how inclusive we are, what we stand for. He’s the President. There are going to be people that are tied to them. But are we promoting change? Are we doing things that are going to look out for everybody? And not being so self-serving that it’s only about making money, selling shoes, doing this and that. That’s not the priority. It’s about changing lives. I think we can continue to do that,” Curry explained, regarding the brand’s direction.
“If there is a situation where I can look at myself in the mirror and say they don’t have my best intentions, they don’t have the right attitude about taking care of people,” he added. “If I can say the leadership is not in line with my core values, then there is no amount of money, there is no platform I wouldn’t jump off if it wasn’t in line with who I am. So that’s a decision I will make every single day when I wake up. If Something is not in line with what I’m about, then, yeah, I definitely need to take a stance in that respect.”
What do you think of Curry’s stance here?