Lincoln x Gary Clark Jr. | 2017 Grammys Spot

Lincoln x Gary Clark Jr. | 2017 Grammys Spot

https://youtu.be/mMmoSqfk5iU

Lincoln taps blues rocker Gary Clark Jr. for a new ad spot, slated to air during this weekend’s Grammys. In the spot, Gary rides his new 2017 Lincoln Continental to an empty theater, before plugging in his equipment and jamming.

“The jam sessions. Those first few gigs. And then — that moment you plugged in, and the stage was as big as you had always imagined. #ThatsContinental,” says Lincoln.